Are You Nurturing Your Warm Leads, or Letting Them Go Cold?
Let’s be honest, you didn’t start your business to spend hours managing DMs, updating spreadsheets, or chasing people who ghosted you after downloading your lead magnet.
But here’s the hard truth: if you’re not actively nurturing your warm leads, you’re leaving money on the table.
🔄 Understanding the Lead Lifecycle
Lead generation is only the beginning of your client journey. Once someone enters your world, maybe by downloading a resource, liking a post, or replying to a story, they move through a lifecycle:
Cold Lead: Curious but not yet engaged
Warm Lead: Engaging with your content, following you, maybe signed up to your mailing list
Qualified Lead: Someone you know is a good fit for your offer
Hot Lead: Ready to book a discovery call or make a purchase
The magic happens between warm and qualified — but only if you’re nurturing those leads consistently.
And let’s be real — that’s the part most service-based business owners don’t have time for.
⚠️ The Problem: You’re the Face, the Brain, the Team
You’re running your sessions, responding to clients, creating content, thinking about your next launch, tweaking your lead magnet and on top of that, you’re meant to manage your entire lead pipeline too?
The reality is, most coaches and consultants don’t actually need more leads, they need better lead management.
They need someone making sure every enquiry, every warm comment, every DM reply is followed up with intention — not lost in the scroll.
🧠 This Is Exactly What I Do
I’m Ruth, founder of Not Just a VA, and I offer a lead management [ackage people with a service-led business.
With over 10 years in sales and communication roles, I understand how to engage different audiences across platforms like Instagram, LinkedIn, and email. I adapt to your tone, voice, and approach depending on who you’re trying to attract and I meet leads where they’re at.
Here’s what I can do in as little as 10–15 hours a month:
Track and tag leads across platforms
Follow up on story replies, comments, and DMs
Book discovery calls and send reminders
Pre-qualify leads based on your criteria
Re-engage cold leads in a human, thoughtful way
Provide weekly pipeline reports so you know exactly where things stand
Depending on your package, I can even become an extension of your business — someone who helps close the sale with qualified leads.
🤝 Why Me?
Because I’m not just ticking off admin tasks — I understand sales and buyer psychology.
I know when to check in, how to follow up without sounding robotic, and how to move people gently but purposefully through your pipeline.
I have a high conversion rate, I understand nuance, and I take the emotional labour of “keeping up with leads” completely off your plate.
✅ Ready to Stop Letting Warm Leads Go Cold?
You focus on being visible and delivering your magic.
I’ll handle the backend follow-through that turns warm leads into paying clients.
📅 Book a Discovery Call today and let’s map out how I can manage your leads — so you can grow without burning out.